Home' The Channel Magazine : August 2009 Contents 8 National Newsagent August 2009
The ANF has announced a unique
partnership with a charity which has
identified an embarrassing flaw in the
country’s social fabric.
The ANF will partner with Youngcare
in an arrangement that will not only help
raise much needed funds for young people
with high care needs but will also benefit
CEO Anthony Matis said the new
agreement ANF now has with its charity
of choice is a first for the industry and will
help Youngcare create much needed living
environments for young people who would
otherwise be forced to live in aged care
“This was an easy decision to make for
us. We see it as an opportunity for two
community orientated organisations to
work hand in hand and at the same time
give every newsagent in Australia an
opportunity to participate. Youngcare is
working singlehandedly to provide full time
care needs to a section of the community
successive Australian Governments have
failed to recognise,” Mr Matis said.
“Our arrangement will mean a win all round
with member newsagents benefiting from
marketing and promotional activities that will
help Youngcare raise funds.”
Youngcare was founded by a Brisbane man
whose wife tragically contracted Multiple
Sclerosis (MS). David Conry discovered
there were no facilities that could look after
his 26 year old wife Shevaune unless she
was placed in an aged care home.
“It was a statement by the community and
the government that she had nothing to offer
so we’re going to put you away somewhere...
that’s what it said to me,” David said.
Youngcare has built its first facility
in Brisbane. It’s Australia’s first multi-
residential building designed specifically for
high-need under-50-year-olds and intended
as a model to be copied nationally. It has won
the Australian Institute of Architects’ 2009
Brisbane Regional Architecture Awards.
The charity now has plans to build facilities
“Construction is already underway for a
home on the Gold Coast and we are
planning a similar model in Sydney. We
are extremely grateful to The Australian
Newsagents Federation for partnering
with us in this way and I know individual
newsagents will find tangible benefits in
the months ahead,” he said.
Mr Matis said he wanted ANF members
to be part of an exciting program that will
lift awareness for the Youngcare cause and
provide an extensive national marketing
platform for newsagents.
“There are six and a half thousand young
people in Australia in need of proper care
facilities. Most Australians unfortunately
are unaware that these people have to live
in aged care facilities,” Mr Matis said.
“In the coming 12 months this new
partnership will be rolling out promotional
activity Australia wide. Each activity
undertaken will have at its heart a win-win
philosophy so the charity, the newsagent
and the customer all benefit.
“We are planning a number of
merchandising and marketing ideas
along with national television and radio
exposure for certain events. We are proud
this arrangement has been able to come
together and we look forward to a busy
year ahead with Youngcare.”
The Chairman and Chief Executive of
News Limited, John Hartigan spoke to the
National Press Club in July about the
future of newspapers and said that the
concept of a newspaper subscription
will change completely.
“Instead of throwing a paper over your
fence we will offer you a much more
sophisticated package of print and electronic
content, incentives for loyalty and tools
that allow you to conduct transactions with
“We will make our content suitable for the
next generation of smart phones: devices
that are still in their infancy with potential to
deliver news, information, entertainment
and shopping in high definition with full
interactivity,” he said.
Hartigan also said he could see
coverage of politics, courts and crime
changing dramatically, with less of the
adversarial conflict we report now to
coverage that gives readers more insight
about the issues. The interests of the silent
majority will be much more comprehensively
represented. I see changes in the news mix:
less of the negative stuff and more content
that inspires, surprises and delights
readers, more humour, more escapism.
PROCEDURES AT WAN
West Australian Newspapers (WAN) has
introduced new returns procedures which
has caused retail newsagents to question
the worth of selling the papers.
Retail newsagents now have to top the
papers and dispose of the ‘bodies’.
Agents expressed concern that the margins
they make are too small if they have to spend
time topping and then pay for waste disposal.
The process is easier for distribution agents
as their retail agents now complete this task
and they have welcomed the change.
AGREEMENTS IN THE WEST
ANF–WA continues to negotiate with West
Australian Newspapers (WAN) to develop
a satisfactory Distribution Agreement. Eight
meetings have been scheduled with WAN
from 23 July until 7 September when it is
envisaged that the proposed Distribution
Agreement can be distributed to all
newsagents for comment.
The ANF–WA and WAN are working closely
together to endeavour to create a Distribution
Agreement that works for both parties.
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