Home' The Channel Magazine : October 2009 Contents National News age nt October 2009 3
PrOFItABIlItY IN NeWsAGeCIes
I am not sure just how much current
and accurate information you receive
from industry players (both agents and
suppliers) as I dare say most players are
reluctant to paint a bad picture in case they
want to sell.
Our July sales figures paint a very
disturbing picture in relation to magazines/
papers and cards/stationery to a lesser
extent. It appears to me that the industry
is suffering anywhere between a 10%
to 15% decline in magazine sales since
the beginning of this calendar year and
I don’t feel it will recover all that much
when the economy improves as I feel it’s a
‘ generational shift’ to newer platforms.
Are we still to be the ‘Specialist Magazine
Provider’ with row after row of slow or no
movement in stock/sales only to then have
to return about 50% to source at our cost
for a margin of 25%?
The worry is that both home deliveries
and magazines are becoming ‘loss
leaders’. The industry needs to de-couple
itself from relying on publishers for our
future well being.
Considering what Rupert Murdoch has
said about the shocking financial results
of his print papers, I feel the same is
happening to magazines.
I think a lot of agents will need to
drastically reduce their magazine space
in the years to come. I feel that we need
to make a noise about how the publishers
have pressured us agents into such a
sorry situation and past practices are no
longer relevant in the future. I for one am
Albany Creek Newsagency, Qld
Davies Newsagency, Crookwell, NsW
Since 1959 the townspeople of Crookwell
have enjoyed receiving the daily news
and stationery needs with a friendly smile
and hello from the friendly faces at Davies
To mark their 50 years in business
a special feature was published in the
Crookwell Gazette in September 2009.
BIll PAYMeNt PlAtFOrM
What is the possibility of the ANF initiating
a re-introduction to newsagencies of a bill
payment system (to the extent of the now
defunct Bill EXPRESS system)?
The availability of a bill payment service
would be greatly beneficial to many
newsagents. We sorely miss this service
as it was an excellent attraction for a
good number of personal and business
Australia Post appears to have a
stranglehold on provision of bill payment
facilities. Surely, a vast organisation such
as the newsagency network could challenge
Australia Post for a share of this market.
We believe there are many newsagents
anxious to know what plans are in place to
provide a bill payment system and win back
Send your letters to firstname.lastname@example.org or fax to (02) 8425 9699
Congratulations to Wally Henretty for looking at the positives of something
that turned into a negative for some. Let’s give it another go, says Wally.
best letter wins a beautiful sheaffer pen!
much needed add-on business.
In these uncertain times, the attraction of
a bill payment service would most definitely
help to strengthen the newsagency profile.
Wally Henretty, Kevin Phillips, Doug
Henretty Old town Plaza Newsagency,
response from the ANF:
The ANF is fully aware of the opportunities
currently being missed in the absence of a
solid and reliable bill payment system in the
newsagency channel, and we are working
to find a solution.
The lessons learnt through the Bill
Express experience have made the ANF’s
search for a replacement bill payment
system a diligent and thorough exercise.
Any organisation offering such a system
for newsagents in future will have to be
extremely stable and reliable. It’s for this
reason our search for an appropriate
partner is taking time.
We are in discussions with a number of
potential operators and we are currently
working through the process of identifying
the organisation best able to deliver. As
soon as a path forward is clear on this issue
ANF will immediately inform its members.
ANF National General Manager
WIN a day with a business
mentor! Gain insight from
fresh, expert eyes looking
at your business.
simply complete the survey
enclosed and fax back on
(02) 8425 9600 or complete
online at www.anf.net.au
for your chance to win —
and your chance to
help us help you!
National Newsagent asked card suppliers about the sales of belated cards.
Belated cards are still on the market but do have a lesser demand than would have been the case five
years ago. There is no doubt that the need to shorten the time between the birthday and the realisation
that one forgot to send a card is now being supplemented by email, and not necessarily an internet
Belated birthday is a growth caption for us which may indicate that our busy lifestyles make the caption
For Art’s Sake
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