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National Newsagent Nov/Dec 2009 7
focus will be on improving editorial quality,
Managing Director Ian Law said.
Over the past two years the
publisher had shed about a quarter
of its workforce, equivalent to more
than 350 full-time jobs and closed
underperforming titles, Mr Law said.
We r e now in the next phase, which is
making sure we have absolutely the best
intellectual horsepower we can find (for) a
very exciting regeneration of the business.
We are embarking on a new era at ACP
Magazines, he said. S ome magazine
publishers, and I dont absolve ACP from
this, have been at risk of taking the view
that the cover and the glossy presentation
of the book were the most important
factors in determining a sales result. And
if those two factors didnt deliver a result,
then a tip-on or a cover mount... would help
deliver the sales figure we were chasing.
I am saying that we need to raise the
editorial standard... Without a culture
focusing on good content you won t have
the readers or viewers you want, and
without the readers and viewers you won t
have sustainable profits.
Source: Sally Jackson, The Australian
PRESENTS WOMEN S
Deborah Thomas, General Manager
Advertising and Editorial Projects ACP
Magazines, proudly launched the first ever
Womens Lifestyle Awards at the recent
Connections Conference held in Cairns.
The awards, open to all Connections
members, provide an opportunity for
newsagents to do what they do best and
to be rewarded for their outstanding
There are five award categories each
with amazing prizes and mo ney can t
buy experiences that every Connections
member has the chance to win. The
categories have been designed to help
newsagents improve the positioning of
Women s Lifestyle titles to help drive sales
and increase revenue.
1. THE AUSTRALIAN WOMAN S
Most improved YOY sales growth %
leveraged through new positioning initiatives.
PRIZE: Money can t buy private dinner
party for 15 people with one of the AWW
celebrity food editors.
2. WOMAN S DAY, NW, GRAZIA, TAKE 5
Cross-brand sales increase across all four
titles through new positioning initiatives.
PRIZE: White Gold Raymond Weil Watch
Shine valued at $4,500.
3. GOOD HEALTH
Most improved YOY sales growth % plus
adoption of new positioning next to AWW.
PRIZE: Pandora gift voucher valued at
4. ACP BRAND EXTENSIONS
Most improved display positioning initiative
including representation of the brand next
to parent title.
PRIZE: Fashion wardrobe makeover
personalised shopping spree with the
Grazia Fashion Editor including 10 essential
pieces to the value of $2,000.
5. ACP COOKBOOKS
Most improved display initiatives
PRIZE: Beauty makeover shopping
spree with madison Beauty Editor and
indulge in a one on one make up lesson,
along with a manicure, facial, pedicure and
The qualification period is now open to
all Connections members. Awards will be
judged on recorded sales as well as photos
received by Connections for all categories.
Winners will be announced 8 March 2010.
Different culture, same lifestyle,
Newsagents can expect to see a new,
innovative, lifestyle title on their
shelves from November. Australia s
Avalon Media will introduce BOUND,
a monthly magazine aimed at the gay
and lesbian reader.
BOUND will offer in-depth features,
celebrity interviews, travel editorial,
fashion spreads and previews of the
latest lifestyle essentials.
Avalon Media s co-owner and
Managing Director Silke Bader said
that BOUND is unique in that it is
born in Australia, edited in New York
and printed in China. It is truly an
The first print run of 13,000 will see
10,000 distributed in Australia and
the remainder in New Zealand, USA
and Canada. Bader expects overseas
demand to grow once the publication
is established and there is already a
strong following in Australia as Avalon
Media has published LOTL, a free,
street press for lesbians, for 20 years.
BOUND will primarily target lesbians
aged 30-plus, as well as bisexual and
c urious women, and anyone else
associated with the lesbian community,
including men. It will attract an affluent,
sophisticated lesbian reader with an
interest in diverse cultures. The tagline
is D ifferent Culture, Same Lifestyle,
which is to say no matter where you
live, we are all bound by a common
sexuality, Bader explained.
It s bound to be sought out by
the mainly affluent, sophisticated
gay community who will be good
attract to any
Gotch (to sele
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