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The drop also mirrors a nationwide
trend in lotto sales. “ The uncertainty
in the economy, changing retail trends
and the maturity of our flagship product
Saturday Lotto have all contributed to
the negative growth of the past year,”
Despite the drop, this year still
saw the second-highest sales results
in Lotterywest’s 77-year history.
Lotterywest’s oldest Lotto game,
Saturday Lotto and their instant
lotteries (marketed as Scratch’n ’Win)
both experienced a sales decline, but
Powerball and the $2 and $5 instant
ticket streams gained ground. This year’s
Division One Lotterywest prizes, shared
amongst 69 winners, equalled more than
$102.5 million; total prizes for the year
came to more than $393 million.
This year also saw the launch of
Lotterywest Syndicates, where a team of
players share the cost of playing amongst
their group improve their chances of
winning. Terminal upgrades and training
in the syndicates program was provided
for all retailers and their staff. Seventy-
five sessions for metropolitan-based
retailers and thirty-eight sessions for
regional retailers were held. Within two
weeks of operation more than 2000
syndicates had been established, and
71% of Lotterywest’s retailer network
now participates in setting up and selling
syndicate shares through the terminal.
Early 2011 will see the launch of Play
Online, Lotterywest’s internet sales
channel. All products currently sold
through Lotto terminals will be available
for purchase to all WA residents over
the age of 16, excluding Scratch’n ’Win
instant lotteries (which cannot be
sold electronically under the Lotteries
Commission Act and Federal Law).
All profits from Lotterywest games
are funnelled directly back in to the
community and Lotterywest gave
a record $235 million back to the
Western Australian community in 2010,
with money going to public hospitals,
charities, the arts, sports organisations
and community groups.
SA Lotteries had an excellent year,
tallying up $390.7 million in sales.
Players shared in $249.3 million in prize
money, including 75 players who shared
in $78 million of Division One winnings.
While the prizes on offer did not match
the Australian record set by Oz Lotto’s 30
June 2009 $106 million jackpot, Powerball
set another record with an $80 million
jackpot. It was also a good year for agents;
$29.2 million in sales commissions were
given out amongst more than 550 agents.
2010 also saw the successful
installation of a new online lotteries
system to reduce the operational risk
inherent in ageing computer equipment.
This was achieved through the
replacement of central communications
infrastructure, including new hardware
based at head office and in-store POS
equipment, and an internet protocol
communications network between
agencies and head office. Greater
transparency in transactions with
customers was a key concern when
designing the new system; changes
included larger customer display units
in every selling terminal. This state-of-
the-art system will be SA Lotteries’ retail
network platform for the next decade.
SA Lotteries implemented an extensive
training program for agents and their staff
to learn how to operate the new equipment
to ensure a fluid and successful switch to
the new system. This program consisted of
ten metropolitan and six regional training
events. Training in responsible gambling,
customer service, business management
and POS operation was also provided to
new agents and their staff.
SA Lotteries have introduced a
groundbreaking service in scan-on-sale
of Instant Scratchies tickets: tickets can
be scanned at the counter to ascertain
whether a prize has been won, which is a
world-first for the lotteries industry.
In a first for the Australian lotteries
industry, SA Lotteries launched a free
iPhone application (or ‘app’) in December
2009, in order to provide customers with a
way to access results anywhere, anytime.
The app also includes an agency locator and
an extensive list of all ticket types available.
SA Lotteries remains dedicated to
giving back to the community, with
95 cents of every $1 each customer
spends being returned to the
South Australian community. South
Australia’s public hospitals alone
received $96.7 million in funds.
Lottery authorities in each state have various rules relating to responsible
gambling. There are regulations that place a degree of onus on newsagents to
ensure lottery products are sold responsibly.
Check the rules for your state and ensure you comply.
Here are a few examples:
• Display a ‘Responsible Gaming’ poster
• Include a ‘Gambling Help’ message on any printed advertising
• Display or inform information about the odds
• Keep a copy of all Game Rules
• Note persons showing signs of having a gambling problem
• Ensure each staff member is properly trained
• Be aware of pay-out limits
• Ensure the player is over 18 years
• Intoxicated people should not be encouraged to gamble
• Promotions should not encourage/reward people for gambling
17/12/10 1:48 PM
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