Home' The Channel Magazine : May 2011 Contents titles, how better would both distribution
and sell-through be?
Let's have a fair go at trying to sell
overseas publications without our hands
being tied to our back.
Hugo Elstermann, Hawks Nest
We received this
at the ANF...
I would like to complain about the criminal
mark-up that my local newsagents have
on overseas magazines. I like to support
my local newsagent but not if they charge
me almost twice the cost of magazine
and nearly $50 more than if I took out an
Any reasons you can offer?
...Further more, my complaint relates to
the UK photographic magazine Digital SLR
Photography which costs me $11.99 at the
local newsagent here in Canberra. The UK
cover price is shown as 'Only £3.99'
equals approximately A$6.30.
I might understand the extra costs being
charged if it related to the air-freight costs
of getting the latest issue to the newsagent
shelves but this is definitely not the case
with this magazine.
The latest issue May went on sale 12 April
in the UK but my local newsagent is only
selling the Feb issue. The April issue was on
sale in the UK way back on the 8 March!
Last night I went online and took out an
international subscription direct from the
UK publisher. This is costing me £60 for
12 issues, a saving of at least $50 a year.
(MC --- consumer)
There you go --- we have all missed out ---
the local newsagent and Gordon and Gotch,
who will no longer be paid for distributing
this title! - Ed
National Newsagent asked Gordon and
Gotch and Network Services
David James from Network said they do
not import or represent much in the way
of US product. Elton Passini from Gordon
and Gotch said prices on foreign magazines
are reviewed regularly and related to a
number of variables including clearance
costs, foreign currency risk, freight and fuel
costs, marketing mix analysis and not just
Two articles in the current edition touched on
computer problems, lost data and backing up.
This provoked a series of thoughts and strong
emotions I have about newsagency software
and the providers, but we won't go there.
Anthony Verhoef, Altona North
Unjustified price on
I have just received a copy of Consumer
Reports, an American publication; US price
is $5.99 yet our retail is $16.50!
With currency parity and freight charged
by the US$ there is no way a $16.50 price
point is justified.
Here are some other examples:
◗ Sport Diver March 2011 US$4.99/
A$ 11.95 retail
◗ Veranda March 2011 US$5.99/
◗ US Vogue is three times the weight of
the other magazines. US$4.99 with an
Note the variation between two
publications of the same US retail price ---
same size books.
Who is making the margin here? The
question begs, if newsagents got a 40%
margin with a realistic retail price on these
This provides a point of difference to the
major retailers. Furthermore, we took up
a Darrell Lea opportunity to range their
products, thus strengthening our overall
Today we get regular calls from Cadbury,
Nestle and Mars (both chocolate and sugar
divisions). We have entered into a display
agreement with Nestle receiving a payment
every cycle for doing what we already do. We
have a coffee machine in store and promote
combo deals with Kit Kat or the new Aero bar.
Confectionery distributors and company
representatives can always assist as we
found out. Trade journals keep us informed
of developments. The rest is up to each
Sweet opportunities do exist.
Hawks Nest Newsagency, NSW
NOTE: The Hawks Nest Newsagency gum/
sharepack display was pictured in the
March edition of National Newsagent.
Do you back up your
files every day?
I always read your (our) magazine with
great interest each month and it is much
appreciated as an outlet and voice for
◗ Great April issue.
◗ Loved the story on Borders demise and Mark Rubbo; be
interesting to see what strategies/tactics Newsagents could
employ in the face of declining circ sales?
◗ My dad loved your editorial so much, he faxed me it with
his own 'editororialising' in the margins with the comments,
"A good, commonsense article.
" He's 83 this year and still does
the early morning of a Sunday!
◗ I had some pages missing, please send another copy (Sorry don't
know what happened there but replacement on its way -- Ed.).
COMMENT FROM EDITOR:
It's good to receive feedback. I have upset both newspaper
publishers again and now they won't talk to me --- good to know
4 National Newsagent May 2011
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