Home' The Channel Magazine : October 2011 Contents National Newsagent October 2011
to the well-heeled residents for some
years. One newsagent commented that his
customers would pay more to receive flat
wrap but Fairfax appears adamant in its
Len Jordan, Director of Circulation Network
Development at Fairfax Media, said the
flatwrap trial in Sydney’s lower north shore,
like most trials, has simply come to an end.
“ We are sure that flatwrap holds place in
the future delivery needs of consumers,
however rolling product on-line or with an
aligned production process would be more
ideal than the process used during the
trial. As mentioned by Greg Hywood at the
ANF Conference, Fairfax will be updating
the market on late this year or early next
year, on the newspaper distribution review,”
EMG has moved to better
reward newsagents by limiting
on-sale periods, offering
high commissions and extra
resources to sell EMG titles.
EMG will “reverse the
commission” on the re-launch
of Truckin Life in October and
November and newsagents
will receive 75% and the
Circulation Director, Keith Whittington
said that in developing these new initiatives
they have considered the challenges
facing newsagents, acknowledging that
newsagents’ concerns include cash flow,
oversupply, increasing costs (including rent)
and too many titles. EMG’s concerns include
reduced display space for titles, premature
returns, reducing numbers of agents
stocking our titles and declining sales.
ReVised Vana teaM
The VANA Board has approved a
restructure of the VANA team which
involves not employing a new CEO (following
the retirement of Peter Cowley) but re-
distributing roles and responsibilities within
the current team.
Sel Ozyurek will have day-to-day
management of the VANA office and
is Operations Manager (formally
Members Service Manager,
will be the prime contact for
members, publishers and
Wayne Elliott is
responsible for finance and IT
management and Marta Villani
is Assistant Finance Officer
VANA Chairman, Gerard
Munday said, “ The VANA Board is focused
on making sure members are getting the
support and value from their membership
and therefore this decision to invest in our
current team is seen as pivotal in delivering
One of the first innovations of the new
team was the creation of the ‘Love your
Newsagent’ campaign which has proved to
be a great success.
The VANA team will be working an a
second campaign to be held in 2012, which
will possibly lead the way for other states to
tLc KicKs off RewaRds
TLC Rewards officially launched in
August with an extensive marketing
The Queensland campaign featured
two full page Sunday Mail TV Guide
advertisements on consecutive weeks.
WA agents benefited from a radio
campaign on 6PR. TLC also sponsored 6PR’s
“caller of the day” segment for two weeks,
giving away 10 x $100 vouchers
TLC also ran an Ink Sale through the
stores featuring an in-store catalogue
promoting the TLC Rewards program.
TLC’s Mike Kentros said they had over
17,000 members after week two of the launch.
atM with MoVie ticKet
Having an ATM in a newsagency is simple: an ATM
means more cash, more customers and more sales.
But did you know that your ATM can be a multi-media
promotional tool that you can use to drive foot traffic into
ANF’s preferred ATM supplier, Customers ATM, will
work with you to do this at no extra charge. You can use
your ATM to run your own advertising or you can take
part in Customers ATM’s large-scale promotions.
Most recently, Customers ATM has been running
Movie Mania across more than 1600 of its ATMs
nationwide, including many ANF member sites. This
exciting promotion provides Movie Mania vouchers to
everyone who uses a participating ATM, as long as they
request a receipt.
The voucher is printed at the top of the ATM receipt
on the front. Then your customers simply go to the Movie
Mania website to find out what they’ve won and the prize
is either emailed or posted to them straight away.
Prizes include flat screen TVs, a year’s worth of movie
tickets, double Gold Class passes, double movie passes,
single movie tickets and buy-one-get-one-free movie
Customers ATM Marketing Manager Rohan Martin
said the company’s promotions were aimed at building
customer loyalty and driving repeat ATM usage.
Customers ATM operates the firstpoint network.
Contact: 1300 305 600
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