Home' The Channel Magazine : October 2011 Contents 10
National Newsagent October 2011
Whether it is the newspaper publishers, high profile
magazine publishers or specialist publishers, newsagents
account for over 50% of their business and they cannot afford to
lose the channel. And the channel is under pressure!
We hear newsagents cheering — at last, they get it!!
The recent survey conducted by the ANF revealed that for
the first time newsagents could see little positive in circulation
Morrison Media gets it...
A survey conducted by Morrison
Media, provided newsagents with
a chance to tell it like it is and
provided Morrison Media with
information to understand and
better serve their customers.
EMG gets it...
Express Media Group has announced a maximum four week
on-sale and distribution in the first half of the month, realising
the cash flow impacts on newsagents for distribution toward the
end of the month and also increased commission.
The new issue of Complete
Wedding Sydney went on sale in
Universal Magazines notified
agents that there is three months
delayed billing. Agents won’t have
to pay for these copies until January
2012 well after the popular Spring
and Summer wedding season.
Circulation Director Mark
Darton said that scan sales data from compliant XchangeIT agents
will be used to supply extra copies as sell-outs are identified. Non-
compliant agents will receive a second delivery in November.
With publisher pressure on distributers and better systems to
process magazines through XchangeIT, it is to be hoped that this is
the turning point in magazine management across all levels.
With such cooperation and understanding, newsagents can afford
to look positively at circulation, examine their cash flows, promote
magazines and cement their position as magazine specialists.
November is Magazine Month and with renewed appreciation of
the newsagency channel newsagents will be able to participate with
enthusiasm and support those publishers making the effort to better
understand and reward newsagents.
at Last – theY get it!
From September 2011 no title published by EMG will be on
sale for more than four weeks. EMG will also, wherever possible,
schedule on-sale dates for the first two weeks of the month.
Why is Express Media Group making these
EMG acknowledges that newsagents are and will always remain
the major avenue for sales of its extensive range of special
EMG understands the cash flow issues which newsagents face and
the subsequent impact of early returns on sales of our magazines.
By scheduling on-sale dates for the first two weeks of the month
and having short on-sale periods EMG believe that newsagents
will see the retailing benefit of giving our magazines shelf space in
The four-weeks on-sale periods and early month scheduling
will give newsagents no need to feel they should early return
magazines for cash flow reasons and miss out on potential sales.
EMG has announced a trial period of increased newsagents
commissions (30% or 32.5%).
Director of Circulation, Keith Whittington, says that without
an uplift in sales this will be a very expensive exercise for EMG,
however, it is important to establish whether EMG has an issue
with insufficient demand or an exposure/display issue.
New issue of Complete Wedding Sydney on sale
Wednesday, 14th September 2011.
3 months delay billing — you wont have to pay for
these copies until January 2012.
Compliant XchangeIT agents Scan sales will be used
to supply extra copies as sellouts are identified.
Other agents second delivery in November 2011.
Complete Wedding Sydney Cover Price: $12.95
Barcode: 9 771441 857003
488 pages + covers
TO ORDER MORE COPIES CONTACT NETWORK SERVICES: 1300 131 169
WHAt IS YOUR EXpECtAtION ON HOW SOON
A DIStRIBUtOR CAN/SHOULD REpLENISH
Up to 68% suggested next delivery day, be it
Monday, Wednesday or Friday.
WHAt NEWSAGENtS SAID:
“Next-day delivery should be sufficient, which is
“Should only replenish when requested”.
“With sales data being transferred immediately
via xchangeit I believe distributors should be able
to assess the need to replenish stock within 24
hours. But, unfortunately these systems do not
work as well as they should”
BASED ON SUppLY , WHAt IS YOUR OVERALL
MAGAZINE SALES EffICIENCY?
tOtAL AVERAGE: 55-60% EffICIENCY
BASED ON SUppLY , WHAt DO YOU CLASS AS
A VIABLE SALES EffICIENCY?
28% want an average 61-70% return
43% want an average 71-80% return
27% want an average 81-90% return
NO responses indicated an average sales
efficiency under 60%.
It’s quite obvious that the expectation of sales
and the actual sales efficiencies are vastly
With an overall decrease in sales for the
weekly and monthly women’s interest titles, we
understand that the top titles are still supplying
the same amount to under performing outlets.
This is resulting in outlets taking copy off shelves
to early return “unsuitable stock” and replacing
with new titles to maximise first-week sales.
This is an ongoing problem for both the publishers
and the newsagencies.
At last, it appears that publishers finally understand the impact of inappropriate magazine
supply on the newsagency channel. They see that newsagents can no longer fund excess
stock and that processes need to be improved. They also appreciate how very important the
newsagency channel is to the display and sale of the printed magazine.
eXPRess PuBLications (eMg) LiMits on-saLe
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