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lOTTEriEs ArE A pOWErFul TrAFFiC
drivEr iN NEWsAgENCiEs ANd ThE
sTrENgTh OF ThE lOTTEry ChANNEl is
iNEXOrAbly liNKEd WiTh ThE suCCEss
OF MANy NEWsAgENCiEs.
Newsagents remain the preferred outlet for lottery sales but it is
expected that more lottery options will become available on the
internet and mobile devices. however, the issue of age restrictions
for gambling and responsible gambling issues may affect any trend
toward electronic soft gambling.
In the past five years we have seen the sale of NsW Lotteries; the
deregulation of the market in Victoria and the introduction of a new
player, Intralot; and the start of deregulation in south Australia.
As state governments look for revenue through selling assets,
and lottery organisations examine how to compete in an internet-
focused world there are many changes in store for the lottery
As south Australia looks at deregulation, the Chief executive
of sA Lotteries, June Roache, said that sA Lotteries values
its network of agents and continues to invest in its network to
implement measures across the retail networks to enhance the play
experience for south Australians. The ANF is working to ensure the
newsagency channel is not disadvantaged by any deregulation.
Tattersalls now controls lottery operations in Victoria, Queensland
and NsW and believes economies of scale can be gained in order to
compete with international operators offering gambling online.
Lotterywest has introduced Play online in Western Australia to
ensure the proceeds from the sales of online lottery games remain
in Western Australia for the benefit of local community groups.
With the growth of online sales channels for all kinds of goods and
services, it is clear that customers expect an internet option as well
as traditional retail outlets.
Lotterywest reports that in the 2010/2011 financial year, sales from
the online channel were less than 0.4% of total sales with little, if
any, evidence of any impact on the retail channel.
Bill Thorburn from Tattersalls recognises the critical role of the
retail distribution network that includes 4000 distribution points.
“ We also recognise the need to adapt our retail management
structures to support what is now one of Australia’s largest
franchise/agency networks. This extensive network comprises
a majority of newsagents but also a range of other small retail
businesses.” Thorburn said.
“ Clearly the newsagency industry faces many challenges and
will need to evolve and respond to changing retail environments
and customer preferences in order to survive and prosper. Tatts
Lotteries will need to do the same to ensure our products remain
easily accessible to players from a strongly performing retail
network, but in doing so will of course recognise the depth of our
partnership and the long and successful relationship between
lottery products and newsagencies.”
FuTurE OF iNTErNET
Chiang Lim, CEO of the Newsagents’
Association of NSW & ACT (NANA),
looks at the trends and possible
impacts of online gambling.
With almost universal access to
computers, smartphones and
other connected devices, the
internet has made gambling
accessible to millions of
Australians. It has vastly changed
the way in which many Australians gamble because it promotes
private, immediate, individual and 24-hour access to a full range of
gambling in every home, office and school/college/university.
since 1999, internet gambling has grown exponentially as a direct
result of technological advances and increasing accessibility.
In 1998, there were only about 50 gambling websites. In 2002, a
Bear stearns report found about 1800 gambling sites. In 2011,
the southern Cross university’s Centre for gambling education &
Research (CgeR) reported approximately 2319 online gambling
sites are now operational.
usA Today and CgeR estimated that global gambling revenues
grew from us$2.2 billion to us$28 billion in 2010. global Betting
& gaming Consultants (gBgC) reports that the online gambling
market was worth us$29.3 billion in 2010, representing a 12%
increase from 2009.
While the current Interactive gambling Act 2001 (IgA) legislation
makes it an offence to provide certain interactive gambling services
to customers physically located in Australia, with maximum
penalties ranging from $220,000 per day for individuals and $1.1
million per day for corporations, regulatory enforcement and the
imposition such penalties, especially on offshore and foreign owned
interactive gambling services providers, prove difficult.
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