Home' The Channel Magazine : National Newsagent August 2012 Contents NATIONALCONFERENCE
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David Hoath, chief operating officer in
charge of metro media for Fairfax spoke
on the changes and what they mean for
newsagents; a channel they value and
want to continue, he said.
He emphasised that Fairfax is not
about to close, outlining the economic
sense of a new, quality compact format,
smaller print runs, reorganisation of the
news rooms and digital subscriptions
which contribute to profitable circulations.
He said Fairfax must change rapidly
and has aggressively diversified over
the past decade so that the Sydney
and Melbourne metro newspapers now
represent just 14% of profit.
It’s time to give readers what they want.
Smaller printing sites
Chullora and Tullamarine were out
dated before they opened.
Moving will transform profitability.
Whenever, wherever consumers want.
Bundled offers to drive new demand;
print delivery actually rises with some
digital subscription packages.
SMH and The Age have the biggest
traffic websites in their cities, the apps
are number one and two in Australia and
both named top 10 in the world.
Mr Hoath said the company had been
hurt as too much circulation drifted into
deep discounts. “Shop sales were hurt
and subscriptions suffered,” he said.
Fairfax plans to end papers for
community events, school and sampling
exercises and intends to chase full-price,
highly engaged, educated readers.
Mr Hoath said recent print circulation
declines had been deliberate but overall
the total audience is up 3O%. “We have
never reached so many,” he said.
He assured delegates that regional
towns would continue to get Fairfax
papers but said in remote towns the focus
would be on digital, there would be no
The home delivery network
Mr Hoath said the home delivery
network is on the brink of collapse but
said Fairfax will need a distribution
network as far into the future as far
as could be seen. “It will bear little
resemblance to today and will be larger
(maybe 3000-10,000 papers), stronger
with greater volumes.”
Fairfax will be looking at News
Limited’s new model to see if it will work
for Fairfax as there is no sense in having
different vehicles in the same street.
He concluded with the prediction that
print would be around for a long time
yet and that courage would be needed to
handle the change.
LOVE YOUR NEWSAGENT
Sel Ozyurek outlined the 2012 ‘Love
your Newsagent’ campaign to relay the
benefit of newsagents to consumers. The
radio, press and TV campaign is designed
to drive consumers into newsagencies.
Sel explained that during 2011 they
scored 220,000 unique hits on the website,
each one meaning that a consumer has
thought about or visited their newsagency.
Delegates were impressed with the
production of the campaign and the
possibilities for a national roll out in 2013
VANA chairman Gerard Munday was
enthusiastic about the introduction on
Nagent, a parcel pickup service to be
introduced into newsagencies.
It is a way to be involved in the online
world which currently generates 80% of
parcel traffic and 40% of this can’t be
delivered as people aren’t home.
Nagent offers a suite of services
including an alternative delivery point,
primary delivery point, returns drop-
off point to send product back, prepaid
satchels, prepaid bags.
Consumers can choose newsagents as
their delivery point.
It is hoped that the program can be
rolled out nationally in 2013 after trials in
It will be available at no cost to all
association members, industry owned,
operated and controlled.
Tony Mellick, GM Toll Fast Global
Express Division, explained that in the UK
34% of what is delivered is returned and
thus the opportunities for secure delivery
points are enormous.
“Our vision is to be the biggest provider
in the Asian Pacific region. An order
online and pick up same day is possible
as the majority of online purchases are
through Australian stores.
“We are determined to deliver,” he said.
CHANGE AT GNS
The CEO of Group Newsagency Supplies,
Alex Stewart said GNS is going through a lot
He said he is a “positive realist” and
accepts the realities and will go forward
to address a business that is no longer in
growth. “We have to address the decline
and reduce costs,” he said. “The business
needs to be managed nationally not on a
state by state basis and by working together,
listening and collaborating, we can liberate
cash and reduce operating expenses.”
Alex said he wanted to introduce more
relevant products and improve the look and
feel of campaigns which have remained the
same for decades. “Why are less than one
third of our GNS customers not involved in
promos?” Alex asked.
There will be less focus on private labels,
not so many loss leaders which take away
We will review and plan what we do
‘in-between seasons’ and better manage
Delegates were pleased to hear that GNS
ENGAGE, LEARN, IMPROVE
BSI Learning is a nationally accredited
training organisation with a team of 50
trainers across Australia.
They have an online or in-store tailored
program for the newsagency industry
which is cost neutral for newsagents.
To offset the cost of the course there
is a grant of up to $4000 for eligible
There is training for new entrants and
longer employed staff.
It is the right time to train with a
multitude of training funding to enable
newsagents to invest in their staff and
build their businesses.
RETAILER OF THE YEAR
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The team at TLC Townsville are extremely dedicated and committed retailers.
Successfully using the Hallmark Alliance program to create in-store loyalty and
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Morris, Annette and the team always go above and beyond to
market themselves and the Hallmark brand at a local level.
Thank you to all of our Alliance members who are committed to
partnering with Hallmark to grow our businesses together.
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National Newsagent August 2012
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