Home' The Channel Magazine : National Newsagent September 2012 Contents CONVERSATIONS
What will you do with your
newspaper business? Restructure
distribution? Go all out for retail?
Let us know what you think
about the changes and how you
plan to change your business.
How many Sodoku is too
How many Sodoku is too many?
Certainly 26 different titles in one month
is too many. That’s what Gotch has sent to
our store in just the last month. What sort
of stock allocation system would send that
many titles to one store in one month?
Certainly not one that is interested in all
round fair play; to my mind this is simply
dumping stock for the sake of dumping
As we all know this type of dumping
is just a complete waste of my time and
money, yes I can, and did, early return
these titles, but I still have to receive
them, top them, send them back and pay
Yes I can, and did, cancel these titles
via the web, but with the Gotch site being
so slow it takes nearly two minutes per
title to cancel, which turns out to be a
waste of time as Gotch will just replace it
with an equally useless non-selling title.
Craig Bryant, Central Park Newsagency,
Such unconscionable scale-outs are
the reason newsagents early return and
the reason they continue to have issues
with magazine supply. This must stop, it’s
Good things do happen...
Griffith newsagent Alan Macdonald
does not entirely focus on fighting with
Network whilst trying to get his magazine
allocation correct (NN July and August);
he is the first to say congratulations when
they come up with a positive initiative.
“Congratulations NDC on the
Angry Birds eraser initiative. By giving
newsagents the opportunity to work with
you on the release of a new product you
are engaging us in the process and giving
those that care the opportunity to work in
partnership with you,” said Alan.
“As this is the second time you have
sent this email I am suspecting that you
had limited response to the first. Please
don’t be frustrated by this as we all need
to work together to change a culture
that has been embedded for decades (if
not a century). We need to look at this
as the glass half full and not half empty
and I feel you have done a lot for the
credibility of NDC by giving newsagents
the opportunity to engage. If they choose
not to, that is their problem, and supply
them with your ‘best guess’. If they then
complain about oversupply then who have
they got to blame?
“I look forward to Network persevering
with this concept as I firmly believe it will
do wonders to strengthen the relationship
between Network and newsagents.”
Alan Macdonald, Macca’s Newsagency
“We need to look
at this as the
glass half full and
not half empty”
Are your competitors
deciding your success or are
After meeting with you about
introducing my new product into
newsagencies, and reading your
magazine, I felt we were on the same
There has not been a time like this in
the history of the industry in Australia, so
if your competitors are causing you grief,
look within, open up, try something new.
A managing director of a company
could be talking to the sales and
marketing team in a very direct and
forceful manner. “What are we going to do
about brand X, they are wiping the floor
Well, you could start a blame game
or you could look in the mirror; there is
no one more responsible for your own
success or failure than yourself.
The key here is to be open to change.
You can be closed and work in a defensive
way and keep persevering with your
current strategies, products and sales
stories, wondering why the outcome is the
same. You can question the reasons why
you didn’t have the good ideas that Brand
X seems to have.
Or you can be open, open to change,
new ideas and innovation—try and do
something your business has not done
before, take a little, albeit calculated risk
and see the results.
Just try and pick up that pen on your
desk with a clenched fist and then try with
an open flexible hand and observe the
Let’s face it this applies in life as well
Craig Fallshaw, Inventor and Innovator
“dumping is a
of my time and
“you could start
a blame game or
you could look in
Craig Bryant from
Central Park Newsagency
may need this pen to
do all those Sodoku
puzzles—got to do
something with them!
Perhaps hold a Sodoku
championship outside the
store... offer prizes—G&G
obviously has lots of
Sodokus to give away!
Best letter wins a beautiful Parker pen
Send your letters to
fax to (02) 8425 9699
National Newsagent September 2012
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