Home' The Channel Magazine : National Newsagent November/December 2012 Contents PARTWORKS
SCALE OUT A DISGRACE
Brian King from The Bright Newsagency says
The scale out of Cake Decorating was a disgrace... Bright
Newsagency is a medium sized agency and we received in excess
of 100 part ones spread over two weeks! (I cannot imagine what
large newsagencies received!)
I attempted to stop deliveries after the first eight boxes but to
Given that I sold 10-15 items of part one at $1.99 and returned
eight boxes at $3.30 per box, the exercise cost me at least $20.
NDC are totally impervious to feedback.
I do not believe that I have even one put-away for this
Partwork, but we still receive eight copies even though I
requested it to be cut back to three.
We should demand a say in both the roll out of these and the
numbers in ongoing supply.
JUST SUPPORT THE NEWSAGENTS
Chris Hall from Karingal Newsagency says
Partworks would be considered good for newsagencies if the
publisher did not offer such enticing value-added offers which we
do not receive.
The publishers use the newsagency channel as a form of mass
distribution and then takes our customers away with enticing
offers like the free chess board which is valued over $100.
I believe more support would be given to Partworks if we
could offer these value-adds which would enable us to maintain
customers who wish to purchase these products ongoing.
XCHANGEIT'S POSSIBLE ROLE IN
By Chris Leach
Since one of the themes in this edition of National Newsagent is
about Partworks, we thought we should consider a few ideas where
XchangeIT might be able to add value to newsagents.
With the right permissions, we might be able to add value to the
sourcing of a Partwork if a newsagent runs out and would like to
know where he/she might be able to find that particular issue.
Because well over 2000 newsagents are passing their ITCs it
means their data is accurate and up to date. Partworks is included
in this product array. And, because XchangeIT is in a position
of product independence, or neutrality, we could track product
delivery and product sales. From this we could calculate the
nominal (theoretical) balance outstanding across the entire range of
XchangeIT members sending timely sales data.
With some development, it is possible for us to identify who
might be carrying specific quantities of a Partworks series at a given
time. We could then connect the applicable people. Commercial
arrangements would probably not be part of our service.
WHAT ARE THE BENEFITS?
Regardless of what commercial arrangements are agreed
between parties, we see this as an all-win deal. The consumer
at the originating newsagent is happy because they get their
Partworks. The originating newsagent is happy because they
have provided great service, and will have a happy, returning
customer to their shop. The providing newsagent is happy
because they have made a sale they would otherwise not have
made. The publisher and distributors are happy because they
have also increased their revenue.
WHAT WILL IT TAKE?
Firstly, distributors will need to provide XchangeIT with
permission to perform the applicable searches on their EDI data
to discover who has sold what, where, and what the balance is at
a given time and date. The originating newsagent will have to call
or email XchangeIT with the request and we will do the rest.
COULD THIS LEAD TO BETTER PARTWORK MANAGEMENT?
Let us know what you think via the editor of National Newsagent.
IS PARTWORKS TIME
Newsagents have noticed an influx of Partworks in the last
few months and at times it has been difficult to find space for
display and storage. They say Spring is the time for Partworks...
or it is when they have finished with them in the UK as Summer
Partworks produce good income for newsagents and
many agents get behind these high value, regular sales with
enthusiasm; others, find that Partworks are not worth the
trouble. A historic failure to supply the entire series results in
many lost sales and disgruntled customers.
These sales losses affect the newsagent, the distributor and
the publisher. Why does this happen?
Partworks have a fairly predictable decay curve, meaning
that by the time, say, number five or ten come around,
many customers who bought the first two in the series have
dropped off. But sometimes Partworks are popular all the way
through. This can make planning the supply levels difficult.
Most newsagents appreciate this but they cannot accept the
subscription offers which after the first one or two make a
tantalising offer if the customer subscribes, thus cutting out the
If the publishers made these offers available, on order, from
the retailer, then many problems would be solved and Partwork
sales would increase.
IS THERE A SOLUTION
National Newsagent November/December 2012
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